FURRO

Furro isn't pet insurance. It's a modern alternative that protects your dog or cat for, on average, half the cost.

+2 000 pets • member rating 4,7/5

MISSION

Our mission is to fight the rising costs in the pet care industry

Caring for and insuring pets has become significantly more expensive in recent years, leaving many of our four-legged friends without protection.

Watch the Finnish video to see how Furro works in practice.

In partnership with veterinary clinics

CALCULATOR

What would Furro have cost for your pet?

Choose your pet's breed and age to see what your monthly share would have been with Furro over the last 3 months.

FURRO BASIC
-- €
on average / mo
FURRO PLUS
-- €
on average / mo
PRICE

How does Furro keep costs so low?

Unlike a traditional insurance company, Furro doesn't carry heavy operating costs or stockpile advance premiums. On top of that, high-quality clinics that put sensible care pathways for your pet first save members roughly 20% of their payments each year.

Operating costs and profit of traditional insurance
30%

50%
Actual treatment costs and membership fee

Clinic partnerships
save 20%

Experiences

What do real users say about Furro?

The reviews are based on member experiences published on Trustpilot.

4.65/ 5

Feedback on reimbursement cases

4.8/ 5

Feedback on Furro's customer service

Member ratings of reimbursement cases

Furro's own user feedback, 2026

  • 5 ★79%
  • 4 ★12%
  • 3 ★5%
  • 2 ★2%
  • 1 ★2%
Read more Furro experiences
What does the cover include?

Furro helps when illness or an accident happens.

Furro community cover includes a broad range of examinations and treatments under the community rules, much like traditional pet insurance.

Accidents

Examination and vet-prescribed treatment for a sudden accident, such as a wound, fracture or sprain, are included in Furro community cover. A medically justified emergency visit can also be taken into account when care is needed acutely.

Illnesses

Examination and treatment of an unexpected illness that began during membership are included in the community cover, subject to waiting periods and the community rules. The cover can include vet visits, examinations and necessary treatment that form part of the same course of care.

Procedures and surgery

Furro community cover includes procedures and surgery needed to treat an illness or accident. Anaesthesia, medication and monitoring that are essential to the treatment can be taken into account as part of the same course of care, subject to the community rules and the chosen cover level.

Prescription medicines and topical treatments

Vet-prescribed medicines are included in Furro community cover when they relate directly to an illness, accident or procedure covered by the plan. Medication given at the clinic during treatment is also taken into account as part of the course of care.

Exceptionally, Furro also covers topical treatment products such as shampoos, ointments and ear rinses, provided a vet has prescribed them in writing and the other conditions in the community rules are met.

Specialist care and follow-ups

Specialist veterinary care recommended by a vet, and follow-up visits belonging to the same course of care, are included in Furro community cover when they are medically justified. In an urgent situation, an emergency visit and its out-of-hours surcharges can also be covered when the case is acute.

Examinations and imaging

Finding the cause of symptoms or an injury may require blood and urine tests, X-rays, ultrasound, MRI or other diagnostics. An examination is included in Furro community cover when the vet considers it medically justified and it relates to a treatment situation covered by the plan. MRI and CT costs, including reporting fees, can be shared up to 800 euros per membership period as part of the pet's annual reimbursement cap.

RehabilitationFurro Plus

At the Furro Plus level, Furro community cover includes vet-prescribed rehabilitation when it is a medically justified part of treating and recovering from a covered sudden musculoskeletal illness or injury. Rehabilitation costs can be shared up to 400 euros per membership period as part of the pet's annual reimbursement cap.

Latent and congenital defectsFurro Plus

At the Furro Plus level, Furro community cover includes latent and congenital defects as set out in the community rules. Cover for latent defects requires a puppy examination certificate with no remarks, along with the other conditions concerning the pet and the treatment situation.

Retained deciduous teethFurro Plus

At the Furro Plus level, Furro community cover includes the removal of retained deciduous teeth when a vet finds the procedure necessary, the puppy joined Furro before 4 months of age and the other requirements of the community rules are met.

Musculoskeletal conditionsFurro Plus

At the Furro Plus level, Furro community cover includes the examination and treatment of musculoskeletal conditions under the community rules. Coverage is affected by factors such as when the symptoms began, any waiting periods and the terms of the cover granted to the pet.

Birth complicationsFurro Breeders

The Furro Breeders community cover level includes veterinary examination and medically necessary treatment arising from an unexpected birth complication, as well as conditions such as mastitis and uterine infections in the dam from mating through to rehoming.

Exact coverage depends on the pet, the chosen cover level and the community rules in force at the time.

See how Furro helps
AT THE CLINIC

A fast direct-settlement model

AI brings speed to clinic visits too. Furro's model is built on collaboration between AI and clinics. At selected clinics you'll get an assessment of how your costs will be handled within a couple of minutes, around the clock, and you only pay your own share at the time of the visit.

Direct payment claim approval interface
CLINICS

A growing clinic network

Furro's direct-settlement clinics are ones we've verified for quality. We carefully select the clinics we recommend to our members, and the network grows every month!

Clinic network map interface showing Pups 'n Pets location
Furro Breeders - protection for the dam and her litter
FOR BREEDERS

Furro Breeders - now for breeders

Furro Breeders is a community-based cover developed together with breeders to protect the dam and her puppies, covering pregnancy, handover, and the period after handover. You can join Furro Breeders without Furro's basic cover, and it also works alongside traditional pet insurance.

Read more about Furro Breeders
COMMUNITY

Designed by a community of pet owners

Designed by a community of pet owners

Furro is built together. Even before launch, a wide range of professionals were already on board: vets, breeders, trainers, and above all pet owners. We're all part of the change, and there are more of us every day.

Jenni Saksio, Dog trainer

Jenni Saksio

Dog trainer

Stina Einola, Dog owner

Stina Einola

Dog owner

Emma Kallonen, Basenji breeder

Emma Kallonen

Basenji breeder

Ville Halmetoja, Dog training instructor

Ville Halmetoja

Dog training instructor

Hilla Kortetjärvi, Rescue cat owner

Hilla Kortetjärvi

Rescue cat owner

Mima Jämsä, Veterinarian

Mima Jämsä

Veterinarian

FAQ

Frequently asked questions

Furro isn't an insurance company or an insurance policy. Furro is a modern alternative to traditional dog and cat insurance. It's a Finnish community of pet owners that runs on a peer-to-peer cover model, where vet costs are shared together according to agreed rules. Furro is operated by the Finnish company FairShare Technologies Oy, which provides the technical platform and the rules, but the financial responsibility for treatment costs lies with the community's members among themselves. As a member, your monthly fee is determined by the actual, rules-based treatment costs that arise, and it can range between 6 euros and a personal price cap. As a general rule, over the long term Furro costs around half as much as traditional pet insurance. Furro's mission is to make caring for and protecting pets affordable, transparent and fair.