FURRO

Furro isn't pet insurance. It's a modern alternative that protects your dog or cat for, on average, half the cost.

+1 000 pets • member rating 4,6/5

MISSION

Our mission is to fight the rising costs in the pet care industry

Caring for and insuring pets has become significantly more expensive in recent years, leaving many of our four-legged friends without protection.

Watch the Finnish video to see how Furro works in practice.

In partnership with veterinary clinics

CALCULATOR

What would Furro have cost for your pet?

Choose your pet's breed and age to see what your monthly share would have been with Furro over the last 3 months.

FURRO BASIC
-- €
on average / mo
FURRO PLUS
-- €
on average / mo
PRICE

How does Furro keep costs so low?

Unlike a traditional insurance company, Furro doesn't carry heavy operating costs or stockpile advance premiums. On top of that, high-quality clinics that put sensible care pathways for your pet first save members roughly 20% of their payments each year.

Operating costs and profit of traditional insurance
30%

50%
Actual treatment costs and membership fee

Clinic partnerships
save 20%

AT THE CLINIC

A fast direct-settlement model

AI brings speed to clinic visits too. Furro's model is built on collaboration between AI and clinics. At selected clinics you'll get an assessment of how your costs will be handled within a couple of minutes, around the clock, and you only pay your own share at the time of the visit.

Direct payment claim approval interface
CLINICS

A growing clinic network

Furro's recommended clinics are ones we've verified for quality. We carefully select the clinics we recommend to our members, and the network grows every month!

Clinic network map interface showing Pups 'n Pets location
Furro Breeders - turvaa emälle ja pentueelle
FOR BREEDERS

Furro Breeders - now for breeders

Furro Breeders is a community-based cover developed together with breeders to protect the dam and her puppies, covering pregnancy, handover, and the period after handover. You can join Furro Breeders without Furro's basic cover, and it also works alongside traditional pet insurance.

Read more about Furro Breeders
SERVICES

Find the right solution for your pet

COMMUNITY

Designed by a community of pet owners

Designed by a community of pet owners

Furro is built together. Even before launch, a wide range of professionals were already on board: vets, breeders, trainers, and above all pet owners. We're all part of the change, and there are more of us every day.

Jenni Saksio, Dog trainer

Jenni Saksio

Dog trainer

Stina Einola, Dog owner

Stina Einola

Dog owner

Emma Kallonen, Basenji breeder

Emma Kallonen

Basenji breeder

Ville Halmetoja, Dog training instructor

Ville Halmetoja

Dog training instructor

Hilla Kortetjärvi, Rescue cat owner

Hilla Kortetjärvi

Rescue cat owner

Mima Jämsä, Veterinarian

Mima Jämsä

Veterinarian

FAQ

Frequently asked questions

Furro isn't an insurance company or an insurance policy. Furro is a modern alternative to traditional dog and cat insurance. It's a Finnish community of pet owners that runs on a peer-to-peer cover model, where vet costs are shared together according to agreed rules. Furro is operated by the Finnish company FairShare Technologies Oy, which provides the technical platform and the rules, but the financial responsibility for treatment costs lies with the community's members among themselves. As a member, your monthly fee is determined by the actual, rules-based treatment costs that arise, and it can range between 6 euros and a personal price cap. As a general rule, over the long term Furro costs around half as much as traditional pet insurance. Furro's mission is to make caring for and protecting pets affordable, transparent and fair.