Furro isn't pet insurance. It's a modern alternative that protects your dog or cat for, on average, half the cost.

2,500+ pets • member rating 4,8/5

MISSION

Our mission is to fight the rising costs in the pet care industry

Caring for and insuring pets has become significantly more expensive in recent years, leaving many of our four-legged friends without protection.

Watch the Finnish video to see how Furro works in practice.

Furro in the media
  • Helsingin Uutiset
  • Loihde
  • Etelä-Suomen Sanomat
  • Superhero Capital
PRICE

Affordability isn't an offer. It's how Furro is built.

No insurance company in between

A traditional insurer collects premiums up front and spends around 30% on administration, distribution channels and profit. With Furro there is no insurance company in between, so most of members' payments go towards pets' treatment costs.

Operating costs and profit of traditional insurance
30%

50%
Actual treatment costs and membership fee

Clinic partnerships
save 20%

CALCULATOR

What would Furro have cost for your pet?

Choose your pet's breed and age to see what your monthly share would have been with Furro over the last 6 months.

YOUR PET'S PAYMENTS OVER THE LAST 6 MONTHS
FURRO BASIC
-- €
avg. / mo
FURRO PLUS
-- €
avg. / mo
REIMBURSEMENTS IN THE OPEN

87% were reimbursed. We also explain why 13% were not.

A “yes” and a “no” cost the company behind Furro exactly the same. Reimbursements affect neither revenue nor company profit, so the only job of Furro’s technology platform is to be fair.

REIMBURSEMENTS AT FURRO IN 2026
87%reimbursed
  • Reimbursed in full or in part
  • Not reimbursed 13%

Most of the cases that were not shared relate to injuries or illnesses that began before Furro, to dental care, or to routine vaccination visits.

FURRO VS TRADITIONAL INSURANCE

The differences side by side – including the ones where insurance is stronger.

Pet insurance
PriceVaries, roughly 50–60% cheaperFixed
PaymentMonthly, in arrearsUp front, 3–12 months
Payment ceilingPersonal price cap, known in advanceFixed premium
TransparencyPublic monthly reportsNo visibility
Who carries the riskThe peer community – members togetherThe insurer, on its own balance sheet
Consumer protectionCommunity rules, not an insurance contractStatutory liability to pay claims

Want to compare Furro and pet insurance cover before you decide?

See the comparison
What does the cover include?

Furro helps when illness or an accident happens

Furro community cover includes a broad range of examinations and treatments under the Community Rules, much like traditional pet insurance.

Accidents

Examination and vet-prescribed treatment for a sudden accident, such as a wound, fracture or sprain, are included in Furro community cover. A medically justified emergency visit can also be covered when urgent care is needed.

Illnesses

Examination and treatment of an unexpected illness that began during membership are included in the community cover, subject to waiting periods and the Community Rules. The cover can include vet visits, examinations and necessary treatment that form part of the same course of care.

Procedures and surgery

Furro community cover includes procedures and surgery needed to treat an illness or accident. Anaesthesia, medication and monitoring that are essential to the treatment can be covered as part of the same course of care, subject to the Community Rules and the chosen cover level.

Prescription medicines and topical treatments

Vet-prescribed medicines are included in Furro community cover when they relate directly to an illness, accident or procedure covered by the plan. Medication given at the clinic during treatment is also covered as part of the course of care.

Exceptionally, Furro also covers topical treatment products such as shampoos, ointments and ear rinses, provided a vet has prescribed them in writing and the other conditions in the Community Rules are met.

Specialist care and follow-ups

Specialist veterinary care recommended by a vet, and follow-up visits belonging to the same course of care, are included in Furro community cover when they are medically justified. In an urgent situation, an emergency visit and its out-of-hours surcharges can also be covered when the case is acute.

Diagnostics and imaging

Finding the cause of symptoms or an injury may require blood and urine tests, X-rays, ultrasound, MRI or other diagnostics. An examination is included in Furro community cover when the vet considers it medically justified and it relates to a treatment situation covered by the plan. MRI and CT costs, including reporting fees, can be shared up to 800 euros per membership period as part of the pet's annual reimbursement cap.

RehabilitationFurro Plus

At the Furro Plus level, Furro community cover includes vet-prescribed rehabilitation when it is a medically justified part of treating and recovering from a covered sudden musculoskeletal illness or injury. Rehabilitation costs can be shared up to 400 euros per membership period as part of the pet's annual reimbursement cap.

Hidden and congenital defectsFurro Plus

At the Furro Plus level, Furro community cover includes hidden and congenital defects as set out in the Community Rules. Cover for hidden defects requires a clear puppy health check certificate, along with the other conditions concerning the pet and the treatment situation.

Retained baby teethFurro Plus

At the Furro Plus level, Furro community cover includes the removal of retained baby teeth when a vet finds the procedure necessary, the puppy joined Furro before 4 months of age and the other requirements of the Community Rules are met.

Musculoskeletal conditionsFurro Plus

At the Furro Plus level, Furro community cover includes the examination and treatment of musculoskeletal conditions under the Community Rules. Coverage is affected by factors such as when the symptoms began, any waiting periods and the terms of the cover granted to the pet.

Birth complicationsFurro Breeders

The Furro Breeders community cover level includes veterinary examination and medically necessary treatment arising from an unexpected birth complication, as well as conditions such as mastitis and uterine infections in the dam from mating through to handover.

Exact coverage depends on the pet, the chosen cover level and the Community Rules in force at the time.

See how Furro helps
CLINICS

A growing clinic network

Furro's direct-settlement clinics are ones we've verified for quality. We carefully select the clinics we recommend to our members, and the network grows every month!

Clinic network map interface showing Pups 'n Pets location
AT THE CLINIC

A fast direct-settlement model

AI brings speed to clinic visits too. Furro's model is built on collaboration between AI and clinics. At selected clinics you'll get an assessment of how your costs will be handled in just a couple of minutes, around the clock, and you only pay your own share at the time of the visit.

Direct payment claim approval interface
Furro Breeders – protection for the dam and her litter
FOR BREEDERS

Furro Breeders – now for breeders

Furro Breeders is a community-based cover developed together with breeders to protect the dam and her puppies, covering pregnancy, handover, and the period after handover. You can join Furro Breeders without Furro's basic cover, and it also works alongside traditional pet insurance.

Read more about Furro Breeders
COMMUNITY

Designed by a community of pet owners

Furro is built together. Even before launch, a wide range of professionals were already on board: vets, breeders, trainers, and above all pet owners. We're all part of the change, and there are more of us every day.

Jenni Saksio, Dog trainer

Jenni Saksio

Dog trainer

Stina Einola, Dog owner

Stina Einola

Dog owner

Emma Kallonen, Basenji breeder

Emma Kallonen

Basenji breeder

Ville Halmetoja, Dog training instructor

Ville Halmetoja

Dog training instructor

Hilla Kortetjärvi, Rescue cat owner

Hilla Kortetjärvi

Rescue cat owner

Mima Jämsä, Veterinarian

Mima Jämsä

Veterinarian

FAQ

Frequently asked questions

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