How does Furro work?

Furro runs on a community model, where pet owners share unexpected treatment costs together. It's a more affordable alternative to traditional pet insurance, built on a different structure than an insurance company.

Furro in brief

Furro was born from the idea of bringing the way early village communities helped one another into the modern age — supported by technology. We believe traditional insurance companies do a lot of good. At the same time, we believe a community model can be a more affordable, fairer and more practical option, especially for pet owners.

Furro is a community of pet owners where members share vet costs among themselves. Joining takes only a moment, monthly fees are charged to your card, and getting treatment works without extra hassle. In practice, the outcome is familiar: your pet gets care, you pay part of it, and the community covers the rest.

1

Joining

Joining happens through the price calculator: enter your pet's basic details and you'll see a price estimate right away. If your pet has been healthy, you can usually activate Furro in just a few minutes.

2

Paying

With traditional insurance, the premium is usually paid in advance for the whole policy period. With Furro, the monthly share is easily charged to your card once a month, based on the community's actual costs. Watch the Finnish video at the bottom of this page to see how Furro's billing works in practice.

3

Getting treatment

When your pet needs help, find a Furro partner clinic using the clinic search on our site. In exceptional cases, you can also seek treatment at other clinics.

4

A fast direct-service model

AI brings speed to the process at recommended clinics. Furro's direct-service model is built on collaboration between AI and clinics. At recommended clinics, costs can often be handled within a few minutes during the visit, at any time of day or night.

THREE REASONS TO CHOOSE A NEW KIND OF MODEL

What makes Furro unique?

Furro isn't just a more affordable alternative to pet insurance — it works in a structurally different way. These three principles explain where the difference comes from.

The community's funds go to treatment

Furro doesn't use the community's funds for its own business; instead they go directly to caring for pets. Community members pay a small fixed membership fee for the upkeep of the platform.

Furro optimises for fairness

The models Furro builds start from the goal of treating cases as fairly as possible. The AI model helps ensure that cases are assessed consistently, evenhandedly and in line with the Community Rules.

We're on the same side of the table

At Furro, the setup is different from traditional insurance models. Furro doesn't benefit from reducing the costs handled within the community at members' expense. Furro's and the members' goals are therefore aligned: fair and consistent assessment, an honest way of operating, and smooth, reliable access to care for pets.

THE HEART OF TRUST

How do the community's funds stay sufficient?

We want every member to understand how the community's funds cover treatment costs. That's why we explain the cost-sharing model transparently.

0,0 %trust level

Furro's model is designed so that the community's funds are estimated to be enough to cover treatment costs with over 99.8 percent probability at the level of any single month. The estimate is based on actuarial modelling that accounts for the probability distribution of treatment cases, cost variation and the buffer.

~33%

The price cap is a buffer

The community typically uses about a third of its maximum collection capacity. The remaining two thirds are an unused buffer.

In use ~33%Buffer ~67%
1000+

The size of the community helps

Furro's community has grown to a level where the impact of individual large treatment costs on the whole is smaller than before. The community's growth improves predictability and consistency.

<0,2%

Is it possible that the funds wouldn't be enough?

The probability of that is very small, under 0.2 %. In practice it would mean an exceptional crisis that multiplied treatment costs across the entire community. Relying on a mathematical model is a deliberate structural choice at Furro.

Learn more

How is Furro different from pet insurance?

Furro meets the same basic need — being prepared for unexpected vet costs — but in a different way than a traditional insurance company. Here are the biggest differences.

Pricing

An insurance company's pricing is based on risk analysis, costs and profit targets. The premium typically stays the same throughout the policy term, regardless of whether any claims occur.

With Furro, a member's monthly share is based on the community's actual treatment costs and varies from month to month, a bit like spot-priced electricity. On top of this, a membership fee of 6 € / mo is collected. All in all, the cost settles at roughly half the level of traditional pet insurance.

Cash flow

At an insurance company, premiums are the company's income, which it uses to pay claims, cover its own costs and invest those funds.

With Furro, the community's funds are collected into the community account at the turn of the month, from where they are passed on to clinics or to members who have requested cost sharing. Furro doesn't use the community's funds for its own business.

Financial responsibility

In traditional insurance, the financial responsibility is carried by the insurance company, which has statutory obligations to pay claims.

With Furro, the financial responsibility lies with the peer community — in practice, with the members together. Furro provides the technology platform but doesn't carry the financial responsibility for treatment costs and doesn't act as an insurance company.

Payment guarantee and consumer protection

An insurance company guarantees the payment of claims with its solvency capital, and the policyholder is protected by insurance legislation and oversight from the Finnish Financial Supervisory Authority.

Furro doesn't provide an insurance-company-style guarantee, but the price-cap buffer model ensures with over 99.8 percent certainty that the community's funds are enough to cover costs. It's important to understand, however, that Furro's members don't have the traditional consumer protection based on insurance legislation. Members' rights and obligations are determined by the membership agreement and the Community Rules.

CALCULATOR

What would Furro have cost for your pet?

Choose your pet's breed and age to see what your monthly share would have been with Furro over the last 3 months.

FURRO BASIC
-- €
on average / mo
FURRO PLUS
-- €
on average / mo
MISSION

Our mission is to fight the rising costs in the pet care industry

Caring for and insuring pets has become significantly more expensive in recent years, leaving many of our four-legged friends without protection.

Watch the Finnish video to see how Furro works in practice.

FAQ

Frequently asked questions

Furro isn't an insurance company or an insurance policy. Furro is a modern alternative to traditional dog and cat insurance. It's a Finnish community of pet owners that runs on a peer-to-peer cover model, where vet costs are shared together according to agreed rules. Furro is operated by the Finnish company FairShare Technologies Oy, which provides the technical platform and the rules, but the financial responsibility for treatment costs lies with the community's members among themselves. As a member, your monthly fee is determined by the actual, rules-based treatment costs that arise, and it can range between 6 euros and a personal price cap. As a general rule, over the long term Furro costs around half as much as traditional pet insurance. Furro's mission is to make caring for and protecting pets affordable, transparent and fair.