Furro is there when your pet needs care.

Furro runs on a community model where pet owners share unexpected treatment costs together. It is a more affordable alternative to traditional pet insurance, built on a different structure than an insurance company.

500+member care cases
Furro care case data · all-time · updated 07/2026
87 %of cases reimbursed in full or in part
Furro care case data · 500+ processed care cases · updated 07/2026A case counts as reimbursed when all or part of the amount claimed was reimbursed under the community rules. Non-reimbursed cases most often relate to vaccinations, preventive health care or dental care.See which costs Furro does not cover
37 %of the personal price cap collected on average
Furro monthly billing data · all-time · updated 07/2026
4.7/5Trustpilot reviews
External source: Trustpilot · checked 30 July 2026See all Trustpilot reviews

When your pet needs care

Furro members can use the Furro veterinary clinic network, with more than 200 treatment locations across Finland.

Choose how you visit
  1. Seek treatment

    Choose a direct-billing clinic.

  2. Your pet is treated

    The vet acts according to your pet's needs.

  3. The cost goes to Furro AI

    The clinic sends the treatment details for processing.

  4. You pay your own share

    The community shares the portion set by the rules.

What does the cover include?

Furro helps when illness or an accident happens.

Furro community cover includes a broad range of examinations and treatments under the community rules, much like traditional pet insurance.

Accidents

Examination and vet-prescribed treatment for a sudden accident, such as a wound, fracture or sprain, are included in Furro community cover. A medically justified emergency visit can also be taken into account when care is needed acutely.

Illnesses

Examination and treatment of an unexpected illness that began during membership are included in the community cover, subject to waiting periods and the community rules. The cover can include vet visits, examinations and necessary treatment that form part of the same course of care.

Procedures and surgery

Furro community cover includes procedures and surgery needed to treat an illness or accident. Anaesthesia, medication and monitoring that are essential to the treatment can be taken into account as part of the same course of care, subject to the community rules and the chosen cover level.

Prescription medicines and topical treatments

Vet-prescribed medicines are included in Furro community cover when they relate directly to an illness, accident or procedure covered by the plan. Medication given at the clinic during treatment is also taken into account as part of the course of care.

Exceptionally, Furro also covers topical treatment products such as shampoos, ointments and ear rinses, provided a vet has prescribed them in writing and the other conditions in the community rules are met.

Specialist care and follow-ups

Specialist veterinary care recommended by a vet, and follow-up visits belonging to the same course of care, are included in Furro community cover when they are medically justified. In an urgent situation, an emergency visit and its out-of-hours surcharges can also be covered when the case is acute.

Examinations and imaging

Finding the cause of symptoms or an injury may require blood and urine tests, X-rays, ultrasound, MRI or other diagnostics. An examination is included in Furro community cover when the vet considers it medically justified and it relates to a treatment situation covered by the plan. MRI and CT costs, including reporting fees, can be shared up to 800 euros per membership period as part of the pet's annual reimbursement cap.

RehabilitationFurro Plus

At the Furro Plus level, Furro community cover includes vet-prescribed rehabilitation when it is a medically justified part of treating and recovering from a covered sudden musculoskeletal illness or injury. Rehabilitation costs can be shared up to 400 euros per membership period as part of the pet's annual reimbursement cap.

Latent and congenital defectsFurro Plus

At the Furro Plus level, Furro community cover includes latent and congenital defects as set out in the community rules. Cover for latent defects requires a puppy examination certificate with no remarks, along with the other conditions concerning the pet and the treatment situation.

Retained deciduous teethFurro Plus

At the Furro Plus level, Furro community cover includes the removal of retained deciduous teeth when a vet finds the procedure necessary, the puppy joined Furro before 4 months of age and the other requirements of the community rules are met.

Musculoskeletal conditionsFurro Plus

At the Furro Plus level, Furro community cover includes the examination and treatment of musculoskeletal conditions under the community rules. Coverage is affected by factors such as when the symptoms began, any waiting periods and the terms of the cover granted to the pet.

Birth complicationsFurro Breeders

The Furro Breeders community cover level includes veterinary examination and medically necessary treatment arising from an unexpected birth complication, as well as conditions such as mastitis and uterine infections in the dam from mating through to rehoming.

Exact coverage depends on the pet, the chosen cover level and the community rules in force at the time.

Before you switch

Is it worth switching from pet insurance to Furro?

Switching may make sense when

  • Your pet has no known condition requiring ongoing treatment.
  • The price of your current insurance has risen significantly.
  • You are looking for comprehensive cover for a new puppy.

Your current insurance may be better when

  • It already covers a condition that has shown symptoms or been diagnosed.
  • The price and coverage of your current pet insurance match your needs.
  • You specifically want an insurance contract issued by an insurance company.

You can apply for your pet risk-free.

Apply for your pet
Learn more

How does Furro differ from pet insurance?

Like pet insurance, Furro helps you prepare for unexpected vet costs, but it is structurally different from traditional insurance. Open a row to see the key difference.

PricingSee the differences
Furro

Furro has no fixed insurance premium. A member's monthly share is determined by the community's actual approved care costs and the personal price cap set for the pet. The share can vary from month to month between zero euros and the price cap, but never exceeds that cap. The cap is affected by factors such as the pet's breed, age, region and chosen cover level. In addition to the monthly share, members pay Furro's 6-euro monthly membership fee, which maintains and develops the Furro platform.

Traditional pet insurance

The insurance company sets the premium based on its own risk pricing, the scope of the policy, deductibles and compensation limits. The premium is usually stated in advance for the insurance period and does not directly follow the actual claims costs of the insured in the same month. The company can update the premium and terms within the limits allowed by the contract and insurance legislation.

Operating modelSee the differences
Furro

Furro is a peer community of pet owners in which members share vet costs with each other under the community rules. On joining, members accept the membership agreement and the community rules, which define the costs to be shared, the exclusions and how decisions are made. FairShare Technologies Oy, the technology company behind Furro, provides the digital platform for processing care cases and transmitting payments, but is not an insurer and carries no insurance risk.

Traditional pet insurance

In insurance, the customer transfers the risk defined in the insurance contract to the insurance company in exchange for a premium. The contract is formed between the customer and the insurance company. The company issues the policy, administers premiums, carries the insurance risk under the contract and makes claims decisions based on the policy terms and legislation.

Flow of moneySee the differences
Furro

Monthly shares charged to members are transferred to a payment intermediary's client funds account, separate from Furro's own business. From there, community funds are settled on the basis of approved care cases directly to clinics or to members who have claimed reimbursement, under the community rules. Any surplus, or a deficit arising from failed card charges, is taken into account in the following month's community payments. FairShare Technologies Oy's own income comes from the separate membership fee, not from a share of approved care costs.

Traditional pet insurance

Premiums are paid to the insurance company, which administers the funds as part of its insurance business. The company uses its total assets to pay claims and business costs and to maintain reinsurance, technical provisions and solvency. An individual customer's premium is not allocated directly to the same month's claims for a particular customer group.

Financial responsibility and payment guaranteeSee the differences
Furro

Financial responsibility for approved care costs is carried jointly by the members of the peer community. An individual member's monthly responsibility is limited to the pet's personal price cap, and unused price cap capacity forms a buffer for more expensive months. FairShare Technologies Oy maintains the platform but does not undertake to pay a member's care costs from its own funds. Furro therefore does not provide a payment guarantee comparable to an insurance company's.

Traditional pet insurance

The insurance company carries the financial responsibility set out in the insurance contract for compensation under its terms. Its operations are subject to the insurance sector's solvency, capital and supervisory requirements. The customer's own responsibility covers premiums, deductibles and the exclusions and compensation caps contained in the policy terms.

Decision-making and appealsSee the differences
Furro

Furro AI produces a rules-based, consistent preliminary assessment of a care case using the pet's patient record, the cover level, any waiting periods and the community rules in force. The member receives understandable reasoning for the reimbursement recommendation, and the community's care cases are shown to members in anonymised form in Furro's case listing. If a member considers the recommendation incorrect or unfair, they can dispute it within 72 hours. A disputed case goes to a community vote. The decision model is designed to support decision-making that is as fair and transparent as possible. The goal is for Furro to become known for the fairest decision model on the market.

Traditional pet insurance

The insurance company examines the claim and makes a decision based on the policy terms and legislation. If the customer disagrees with the decision, they can ask the company for a review and use the appeal channels the company indicates. Depending on the situation, the matter can also be taken to an advisory or dispute resolution body outside the insurance company.

Contract, supervision and member rightsSee the differences
Furro

The membership agreement and the community rules attached to it form a binding whole between the members of the same peer community. They define the member's rights and obligations, the terms of cost sharing, reimbursement limits, exclusions and the decision and appeal process. FairShare Technologies Oy provides the technology platform and does not act as an insurer or a financial services provider. Furro membership is not an insurance contract issued by an insurance company, and the structures of the insurance company model do not apply to it.

Traditional pet insurance

The customer enters into an insurance contract with the insurance company. The rights and obligations of the customer and the company are based on the insurance contract, the policy terms and insurance legislation. Insurance companies are licensed operators supervised by the Finnish Financial Supervisory Authority and are subject to requirements on matters such as solvency, disclosure and conduct. The customer has legal remedies based on the insurance contract and legislation.

Exact terms, exclusions and the decision process:Read the community rules in force
The peer model

Peer-to-peer insurance models are spreading globally

In peer-to-peer insurance, or community risk sharing, people with the same need contribute to covering costs together. The aim of the model is to make cost sharing more open, fairer and easier to understand. According to a market review published by Aranca in 2024, peer-to-peer insurance models are expected to grow internationally. Growth is driven in particular by consumer interest in more transparent operating models, cost efficiency and digital service.

Today

An old principle, modern technology

Sharing costs within a community is a principle familiar from history: people have long formed mutual communities to guard against shared risks. A digital platform makes common rules, payments and care cases more open and more up to date for members. It allows members to see in one service how shared payments are formed, by which rules costs are shared and how the community's activity develops. In this way an old principle of community risk sharing can be delivered as a modern service that is easier to follow.

FinTech

The financial supervisor recognises the phenomenon

The Finnish Financial Supervisory Authority names peer-to-peer insurance as one FinTech phenomenon and monitors technological development in the financial sector. The authority is fundamentally open to innovation and gives guidance to new operators in the field. Any licensing or registration requirement for FinTech innovations is always determined by how the service is implemented.

Internationally

Umbrella bodies are following the new model

The European insurance supervisor EIOPA and the US National Association of Insurance Commissioners (NAIC) have addressed peer-to-peer insurance as part of the insurance sector's digital shift and the possible new operating models entering the market.

Furro's technology company applies the same community risk-sharing idea to pets' unexpected vet costs. Peer-to-peer insurance is a general term covering several different implementations. The legal status of an operating model is always determined by its structure and contracts.

How does Furro ensure it can pay?

The cost-sharing model and its buffer are built to withstand the ordinary month-to-month variation in care costs.

99.8 %modelled sufficiency estimate

Furro's model is designed so that the community's funds are estimated to cover care costs with a probability of over 99.8 percent at the level of an individual month. The estimate is based on actuarial modelling that accounts for the probability distribution of care cases, cost variation and the buffer.

Monte Carlo modelling · calculated 07/2026 · modelled estimate

2,000+

The size of the community helps

Furro's community has grown to a level where the effect of individual large care costs on the whole is smaller than before. Growth improves predictability and evens out variation.

~33 %

The price cap is a buffer

The community typically uses about a third of its maximum collection capacity. The remaining two thirds are an unused buffer.

In use ~33 %Buffer ~67 %
<0.2 %

Is it possible that the funds would not be enough?

The probability is very small, under 0.2 %. In practice it would mean an exceptional crisis that multiplied care costs across the whole community. Relying on a mathematical model is a deliberate structural choice at Furro.

Basis of the modelling

How is the estimate calculated?

The estimate is based on a Monte Carlo simulation that generates a large number of possible months. The number of care cases and the size of reimbursable costs vary according to distributions derived from Furro's actual care case data.

In each simulated month, total care costs are compared against the price cap capacity available to the community. The result gives the share of simulated months in which capacity was sufficient for all care costs in the model.

A modelled estimate is not a payment guarantee. Actual sufficiency can differ from the estimate because of an exceptionally high number of cases, more expensive treatments than usual or another unforeseen community-level event.

Furro is Finnish peer cover for pets.

Furro is being built for the long term as a Finnish technology company. Behind it work professionals in technology, member service, partnerships and animal health.

Meet the team
  • Laura, Customer experience
    LauraCustomer experience
  • Antti, Technology & Furro platform
    AnttiTechnology & Furro platform
  • Maria, Clinics & partnerships
    MariaClinics & partnerships
  • Olivia, Customer service
    OliviaCustomer service
  • Anni, Brand and social
    AnniBrand and social
  • Mima, Veterinary medicine
    MimaVeterinary medicine
  • Jenni, Pet health & breeders
    JenniPet health & breeders
  • Aleksi, Artificial intelligence
    AleksiArtificial intelligence
  • Daniel, Founder
    DanielFounder
FAQ

Frequently asked questions

Furro isn't an insurance company or an insurance policy. Furro is a modern alternative to traditional dog and cat insurance. It's a Finnish community of pet owners that runs on a peer-to-peer cover model, where vet costs are shared together according to agreed rules. Furro is operated by the Finnish company FairShare Technologies Oy, which provides the technical platform and the rules, but the financial responsibility for treatment costs lies with the community's members among themselves. As a member, your monthly fee is determined by the actual, rules-based treatment costs that arise, and it can range between 6 euros and a personal price cap. As a general rule, over the long term Furro costs around half as much as traditional pet insurance. Furro's mission is to make caring for and protecting pets affordable, transparent and fair.