Switching may make sense when
- Your pet has no known condition requiring ongoing treatment.
- The price of your current insurance has risen significantly.
- You are looking for comprehensive cover for a new puppy.


Furro runs on a community model where pet owners share unexpected treatment costs together. It is a more affordable alternative to traditional pet insurance, built on a different structure than an insurance company.
Furro runs on a community model where pet owners share unexpected treatment costs together. It is a more affordable alternative to traditional pet insurance, built on a different structure than an insurance company.
Furro members can use the Furro veterinary clinic network, with more than 200 treatment locations across Finland.
Choose a direct-billing clinic.
The vet acts according to your pet's needs.
The clinic sends the treatment details for processing.
The community shares the portion set by the rules.
In an urgent situation, go to the nearest clinic.
Keep the invoice and the treatment record.
Send the documents to Furro AI.
The share set by the community rules is paid into your account at the start of the following month.
Furro community cover includes a broad range of examinations and treatments under the community rules, much like traditional pet insurance.
Examination and vet-prescribed treatment for a sudden accident, such as a wound, fracture or sprain, are included in Furro community cover. A medically justified emergency visit can also be taken into account when care is needed acutely.
Examination and treatment of an unexpected illness that began during membership are included in the community cover, subject to waiting periods and the community rules. The cover can include vet visits, examinations and necessary treatment that form part of the same course of care.
Furro community cover includes procedures and surgery needed to treat an illness or accident. Anaesthesia, medication and monitoring that are essential to the treatment can be taken into account as part of the same course of care, subject to the community rules and the chosen cover level.
Vet-prescribed medicines are included in Furro community cover when they relate directly to an illness, accident or procedure covered by the plan. Medication given at the clinic during treatment is also taken into account as part of the course of care.
Exceptionally, Furro also covers topical treatment products such as shampoos, ointments and ear rinses, provided a vet has prescribed them in writing and the other conditions in the community rules are met.
Specialist veterinary care recommended by a vet, and follow-up visits belonging to the same course of care, are included in Furro community cover when they are medically justified. In an urgent situation, an emergency visit and its out-of-hours surcharges can also be covered when the case is acute.
Finding the cause of symptoms or an injury may require blood and urine tests, X-rays, ultrasound, MRI or other diagnostics. An examination is included in Furro community cover when the vet considers it medically justified and it relates to a treatment situation covered by the plan. MRI and CT costs, including reporting fees, can be shared up to 800 euros per membership period as part of the pet's annual reimbursement cap.
At the Furro Plus level, Furro community cover includes vet-prescribed rehabilitation when it is a medically justified part of treating and recovering from a covered sudden musculoskeletal illness or injury. Rehabilitation costs can be shared up to 400 euros per membership period as part of the pet's annual reimbursement cap.
At the Furro Plus level, Furro community cover includes latent and congenital defects as set out in the community rules. Cover for latent defects requires a puppy examination certificate with no remarks, along with the other conditions concerning the pet and the treatment situation.
At the Furro Plus level, Furro community cover includes the removal of retained deciduous teeth when a vet finds the procedure necessary, the puppy joined Furro before 4 months of age and the other requirements of the community rules are met.
At the Furro Plus level, Furro community cover includes the examination and treatment of musculoskeletal conditions under the community rules. Coverage is affected by factors such as when the symptoms began, any waiting periods and the terms of the cover granted to the pet.
The Furro Breeders community cover level includes veterinary examination and medically necessary treatment arising from an unexpected birth complication, as well as conditions such as mastitis and uterine infections in the dam from mating through to rehoming.
Exact coverage depends on the pet, the chosen cover level and the community rules in force at the time.
You can apply for your pet risk-free.
Like pet insurance, Furro helps you prepare for unexpected vet costs, but it is structurally different from traditional insurance. Open a row to see the key difference.
Furro has no fixed insurance premium. A member's monthly share is determined by the community's actual approved care costs and the personal price cap set for the pet. The share can vary from month to month between zero euros and the price cap, but never exceeds that cap. The cap is affected by factors such as the pet's breed, age, region and chosen cover level. In addition to the monthly share, members pay Furro's 6-euro monthly membership fee, which maintains and develops the Furro platform.
The insurance company sets the premium based on its own risk pricing, the scope of the policy, deductibles and compensation limits. The premium is usually stated in advance for the insurance period and does not directly follow the actual claims costs of the insured in the same month. The company can update the premium and terms within the limits allowed by the contract and insurance legislation.
Furro is a peer community of pet owners in which members share vet costs with each other under the community rules. On joining, members accept the membership agreement and the community rules, which define the costs to be shared, the exclusions and how decisions are made. FairShare Technologies Oy, the technology company behind Furro, provides the digital platform for processing care cases and transmitting payments, but is not an insurer and carries no insurance risk.
In insurance, the customer transfers the risk defined in the insurance contract to the insurance company in exchange for a premium. The contract is formed between the customer and the insurance company. The company issues the policy, administers premiums, carries the insurance risk under the contract and makes claims decisions based on the policy terms and legislation.
Monthly shares charged to members are transferred to a payment intermediary's client funds account, separate from Furro's own business. From there, community funds are settled on the basis of approved care cases directly to clinics or to members who have claimed reimbursement, under the community rules. Any surplus, or a deficit arising from failed card charges, is taken into account in the following month's community payments. FairShare Technologies Oy's own income comes from the separate membership fee, not from a share of approved care costs.
Premiums are paid to the insurance company, which administers the funds as part of its insurance business. The company uses its total assets to pay claims and business costs and to maintain reinsurance, technical provisions and solvency. An individual customer's premium is not allocated directly to the same month's claims for a particular customer group.
Financial responsibility for approved care costs is carried jointly by the members of the peer community. An individual member's monthly responsibility is limited to the pet's personal price cap, and unused price cap capacity forms a buffer for more expensive months. FairShare Technologies Oy maintains the platform but does not undertake to pay a member's care costs from its own funds. Furro therefore does not provide a payment guarantee comparable to an insurance company's.
The insurance company carries the financial responsibility set out in the insurance contract for compensation under its terms. Its operations are subject to the insurance sector's solvency, capital and supervisory requirements. The customer's own responsibility covers premiums, deductibles and the exclusions and compensation caps contained in the policy terms.
Furro AI produces a rules-based, consistent preliminary assessment of a care case using the pet's patient record, the cover level, any waiting periods and the community rules in force. The member receives understandable reasoning for the reimbursement recommendation, and the community's care cases are shown to members in anonymised form in Furro's case listing. If a member considers the recommendation incorrect or unfair, they can dispute it within 72 hours. A disputed case goes to a community vote. The decision model is designed to support decision-making that is as fair and transparent as possible. The goal is for Furro to become known for the fairest decision model on the market.
The insurance company examines the claim and makes a decision based on the policy terms and legislation. If the customer disagrees with the decision, they can ask the company for a review and use the appeal channels the company indicates. Depending on the situation, the matter can also be taken to an advisory or dispute resolution body outside the insurance company.
The membership agreement and the community rules attached to it form a binding whole between the members of the same peer community. They define the member's rights and obligations, the terms of cost sharing, reimbursement limits, exclusions and the decision and appeal process. FairShare Technologies Oy provides the technology platform and does not act as an insurer or a financial services provider. Furro membership is not an insurance contract issued by an insurance company, and the structures of the insurance company model do not apply to it.
The customer enters into an insurance contract with the insurance company. The rights and obligations of the customer and the company are based on the insurance contract, the policy terms and insurance legislation. Insurance companies are licensed operators supervised by the Finnish Financial Supervisory Authority and are subject to requirements on matters such as solvency, disclosure and conduct. The customer has legal remedies based on the insurance contract and legislation.
In peer-to-peer insurance, or community risk sharing, people with the same need contribute to covering costs together. The aim of the model is to make cost sharing more open, fairer and easier to understand. According to a market review published by Aranca in 2024, peer-to-peer insurance models are expected to grow internationally. Growth is driven in particular by consumer interest in more transparent operating models, cost efficiency and digital service.
Sharing costs within a community is a principle familiar from history: people have long formed mutual communities to guard against shared risks. A digital platform makes common rules, payments and care cases more open and more up to date for members. It allows members to see in one service how shared payments are formed, by which rules costs are shared and how the community's activity develops. In this way an old principle of community risk sharing can be delivered as a modern service that is easier to follow.
The Finnish Financial Supervisory Authority names peer-to-peer insurance as one FinTech phenomenon and monitors technological development in the financial sector. The authority is fundamentally open to innovation and gives guidance to new operators in the field. Any licensing or registration requirement for FinTech innovations is always determined by how the service is implemented.
The European insurance supervisor EIOPA and the US National Association of Insurance Commissioners (NAIC) have addressed peer-to-peer insurance as part of the insurance sector's digital shift and the possible new operating models entering the market.
Furro's technology company applies the same community risk-sharing idea to pets' unexpected vet costs. Peer-to-peer insurance is a general term covering several different implementations. The legal status of an operating model is always determined by its structure and contracts.
The cost-sharing model and its buffer are built to withstand the ordinary month-to-month variation in care costs.
Furro's model is designed so that the community's funds are estimated to cover care costs with a probability of over 99.8 percent at the level of an individual month. The estimate is based on actuarial modelling that accounts for the probability distribution of care cases, cost variation and the buffer.
Monte Carlo modelling · calculated 07/2026 · modelled estimate
Furro's community has grown to a level where the effect of individual large care costs on the whole is smaller than before. Growth improves predictability and evens out variation.
The community typically uses about a third of its maximum collection capacity. The remaining two thirds are an unused buffer.
The probability is very small, under 0.2 %. In practice it would mean an exceptional crisis that multiplied care costs across the whole community. Relying on a mathematical model is a deliberate structural choice at Furro.
Furro is being built for the long term as a Finnish technology company. Behind it work professionals in technology, member service, partnerships and animal health.
Meet the team








Furro isn't an insurance company or an insurance policy. Furro is a modern alternative to traditional dog and cat insurance. It's a Finnish community of pet owners that runs on a peer-to-peer cover model, where vet costs are shared together according to agreed rules. Furro is operated by the Finnish company FairShare Technologies Oy, which provides the technical platform and the rules, but the financial responsibility for treatment costs lies with the community's members among themselves. As a member, your monthly fee is determined by the actual, rules-based treatment costs that arise, and it can range between 6 euros and a personal price cap. As a general rule, over the long term Furro costs around half as much as traditional pet insurance. Furro's mission is to make caring for and protecting pets affordable, transparent and fair.
As a Furro member, you have the right to request a reimbursement when it concerns your pet's illness or accident, and when your pet has no specific exclusion or waiting period for the matter. In practice this means that when your pet falls ill or gets injured, a Furro direct-settlement clinic or an approved clinic treats your pet according to its own medical judgement, and the Furro community contributes to the treatment costs according to pre-agreed ground rules. Typically Furro covers, for example, vet appointments and emergency visits, examinations such as blood tests, X-rays and ultrasound, procedures and surgeries along with the related anaesthesia, hospital care and monitoring, medication, and the supplies and materials directly related to treatment. In addition, follow-up checks belonging to the same course of treatment can be shared within the community within the limits of the Community Rules. Coverage is affected by your chosen level of cover (Basic or Plus), the limitations defined in the Community Rules such as any waiting periods, age limits and per-treatment maximums, and whether the situation is an excluded one. Not all vet costs are eligible for sharing: the Community Rules separately describe the exclusions (for example certain preventive procedures, vaccinations, or illnesses that began before joining). What Furro does not cover Furro doesn't cover every vet cost. The exclusions are based on the peer community's shared rules, and their purpose is to keep the ground rules predictable and the sharing of costs fair for all members. Typical exclusions are preventive care and “healthy animal” visits, such as vaccinations, routine check-ups and deworming, as well as most ordinary dental care when it isn't clearly the treatment of an illness or accident. In addition, illnesses or ailments that began before membership are typically subject to limitations, and some structural problems or breed-specific risk factors may come with separate limitations in the Community Rules. Furro's cover also generally doesn't include non-medical incidental costs or support services, nor over-the-counter products or feeds beyond very limited cases, if at all. Emergency surcharges may be limited in situations where the visit wasn't medically an emergency by the definition in the Community Rules. It's worth checking the precise terms and exclusions in the Community Rules before joining, or asking the site's AI bot about what's covered.
Furro suits dog and cat owners who want an alternative to traditional pet insurance and who value affordability, fairness and transparency. With Furro you don't pay a fixed insurance premium in advance; instead, you contribute to the peer community's actual, rules-based vet costs. Your monthly fee can range between six euros and the personal price cap defined for your pet, meaning your own maximum liability is capped. Furro is a natural fit for you if you accept the basic idea of the peer model: the financial responsibility for treatment costs is borne by the community, not an insurance company. In terms of a smooth experience, the biggest benefit is seen at direct-settlement clinics, where a reimbursement recommendation for sharing the costs is produced quickly as part of the clinic's normal process, so there's no separate back-and-forth over a reimbursement application. If, on the other hand, what you specifically want is an insurance contract with an insurance company, a fully predictable fixed price, or for the liability for reimbursements to always lie with the company, traditional pet insurance may suit you better.
Furro is for dog and cat owners who want to share vet costs in a peer community instead of taking out traditional insurance. Membership is open to any natural person who creates a user account and applies for membership, accepts Furro's Terms of Use, the membership agreement and the peer community's rules, adds at least one dog or cat to the service, and adds a payment card from which the monthly shares can be charged. The pet must meet the peer community's eligibility requirements. In practice these may mean, for example, age limits, waiting periods or other individual restrictions. When joining, the pet's state of health and previous illnesses must be reported truthfully, because they affect what the community can share at any given time under the rules. The exact terms are set out in the Community Rules, so that you know in advance the conditions under which you and your pet can join Furro.
If you're switching to Furro from an old pet insurance policy, time the change so that your old insurance is still in force through Furro's waiting periods. At Furro the waiting period is 10 days for accidents and 30 days for illnesses from the start of membership. For certain predefined groups of illnesses the waiting period is 120 days. This reduces the risk of a gap during which your pet has no cover at all. It's worth noting that illnesses that begin during the waiting period are generally not shared by the community, and they may later lead to limitations. That's why symptoms and ailments appearing during the waiting period should be treated and documented as normal, but be prepared for the fact that they aren't within Furro's scope. If an accident occurs or an illness or symptoms appear during the waiting period, the pet owner should reassess the overall picture of whether it's wise to keep the old insurance in force for now, or even remain a customer of it. Ailments that begin during the waiting period are usually not shared by the Furro community, and they may lead to limitations. That's why it's important to weigh the situation case by case: if the symptoms involve further examinations, courses of treatment or monitoring, keeping the old insurance in force can be a sensible way to ensure coverage and continuity of care. A short overlapping period between the old insurance and Furro helps reduce the risk of the pet or owner falling “between the cracks” when it comes to reimbursements, and it often also reduces surprises and disappointments. Waiting periods exist because they benefit the whole community by keeping the model fair for everyone.
When you need help, the primary and smoothest option is to go to a Furro direct-settlement clinic or an approved clinic. You'll find clinics near you in the Clinic search on the website or in Oma Furro. At direct-settlement clinics, the clinic submits the visit details to Furro, so the cost-sharing gets a Community Rules-based assessment as part of the normal treatment process. Typically you pay only your own share and any non-covered items at the till, and the portion eligible under the Community Rules is routed for sharing within the peer community. At an approved clinic, you pay for the visit yourself as normal and request a reimbursement afterwards. In exceptional situations, you can seek care at any clinic. In that case you pay for the treatment yourself first and request a reimbursement afterwards. Exceptional situations include: - There's no direct-settlement clinic or approved clinic within a 50 km radius - The direct-settlement clinic or approved clinic doesn't offer the required treatment - The direct-settlement clinic or approved clinic isn't open in an urgent situation - It's a life-threatening emergency for your pet In emergencies, your pet's health always comes first. If it's a life-threatening situation or sudden severe symptoms, primarily seek care at the nearest Furro direct-settlement clinic or approved clinic, or if none is available, the nearest emergency vet, even if it isn't a direct-settlement clinic or approved clinic. Once the situation is under control, you can submit the visit details to Furro afterwards so the case can be processed according to the Community Rules. If you otherwise need advice or support If you have questions about your own membership, pricing, reimbursements or the Community Rules, you can first ask the site's chatbot about your matter. You can also always get in touch with Furro support at hei@furro.com. In short: in an acute situation you contact a vet first; for all other questions, the Furro chatbot or Furro support by email.
Peer-to-peer cover is a modern way to protect what you own, and it means a model in which people in a similar situation share costs with each other according to jointly agreed rules. Instead of a traditional insurance company, protection arises from community members contributing to one another's eligible costs as they come up. Around the world, peer-to-peer cover is growing strongly, and the same development is now under way in Europe too. The model has become especially common in consumer products such as pets, electronics and vehicles, where speed and transparency stand out. In the peer-to-peer cover model, the funds collected from the community go as they are toward covering costs, without the costs of middlemen or a traditional insurance company. In addition, as a community member you get to see what the money is used for, the costs are clearly itemised, and the model rewards fair conduct and prevention in a way that lets every community member come out ahead. At Furro this shows up in the fact that you don't pay a fixed insurance premium in advance; instead, your monthly fee is determined by how much rules-based vet cost has arisen in the community during that month. Your own maximum monthly liability is capped by the personal price cap defined for your pet, which is based on the pet's risk profile. When you visit a direct-settlement clinic, the clinic can check via Furro on a case-by-case basis whether the costs can be shared under the Community Rules. AI supports this interpretation by giving a reimbursement recommendation, and you usually pay only the deductible at the visit. The rest, i.e. the portion eligible for sharing under the rules, is allocated to the community, and the monthly shares are charged on the first day of the following month via the payment processor. While Furro provides protection for your pet similar to traditional insurance, it's good to note that Furro isn't an insurance company nor traditional insurance. Furro is a technology platform and operating model that enables cost-sharing within the community, and the financial responsibility for the costs to be shared lies with the peer community within the limits of the Community Rules.
Furro is a peer-to-peer cover-based way to cover the treatment costs arising from your pet's illness or accidents. Furro and traditional pet insurance solve the same problem, namely the unpredictability of vet costs, but they do it differently. Furro isn't an insurance policy issued by an insurance company; it's a peer community of pet owners in which costs are shared according to the community's rules. The model In peer-to-peer cover, all the funds collected from the community go as they are toward the treatment costs of community members, which makes the pet owner's monthly fees significantly more affordable. In addition, avoiding unnecessary examinations and treatments that aren't in the pet's interest lowers the prices of the whole community's peer-to-peer cover. In this way, every fair choice made by each member and vet collectively affects everyone's fees and thus encourages all parties to act fairly and correctly. Who bears the risk In traditional insurance, the insurance company is liable for reimbursements when the terms are met. At Furro, the financial responsibility is borne by the peer community, i.e. the members among themselves. FairShare Technologies Oy, which operates behind Furro, provides the technology platform and the process, but doesn't act as an insurance company and doesn't pay treatment costs from its own balance sheet. How the price is formed With insurance you usually pay an agreed premium in advance. At Furro you don't pay a fixed premium in advance; instead, each month you contribute to the community's actual, rules-based treatment costs. Your monthly share can range between 6 euros and the personal price cap defined for your pet. How things work at the vet clinic In the traditional model, reimbursements are often requested afterwards and processing can take time. At Furro the benefit is seen especially at direct-settlement clinics: the clinic checks via Furro whether the costs can be shared and AI gives a recommendation based on the Community Rules, so you pay only the deductible at the visit and the rest is brought to the community for sharing. If you go somewhere other than a direct-settlement clinic, you pay for the treatment yourself first and submit the patient records for assessment afterwards. Transparency A significant difference from traditional pet insurance is that community members get to see clearly what the fees cover and on what ground rules the community operates. The peer-to-peer cover model will give community members a clear view of where pet owners' monthly fees are used. Consumer protection and contracts Because Furro isn't insurance, it doesn't involve the same statutory structures and liability for reimbursement as the insurance-company model. At Furro, rights and obligations are determined by the Terms of Use, the membership agreement and the Community Rules, which are worth reviewing with regard to limitations and what's covered. In the Furro model, members don't have traditional consumer protection available to them.