Our story

Furro was born from the idea of bringing the way early village communities helped one another into the modern age — supported by technology. We believe traditional insurance companies do a lot of good. At the same time, we believe a community model can be a more affordable, fairer and more practical option, especially for pet owners.

Our mission at Furro is to fight the rising costs in the pet industry. Caring for and insuring pets has become significantly more expensive in recent years, and too many are left without cover. That's why we're building community-based cover that shares risk more intelligently and makes asking for help easy.